EK SAARVAJANIK SEVA KE SANDESH

ek saarvajanik seva ke sandesh

main mere aur apane maata-pita se ek sanyukt sandesh ke saath samaapt karana chaahate hain. kolej ke baahar drop ek staartap shuroo karane ke lie nahin hai. koee jaldee nahin hai. vahaan bahut samay ke lie aap snaatak ke baad kampaniyon ko shuroo karane ke lie kiya jaega. vaastav mein, yah bas ke roop mein achchhee tarah se ek do saal ke lie ek maujooda kampanee ke lie kaam karate jaane ke lie aap snaatak ke baad, jaanane ke lie kaise kampaniyon ka kaam ho sakata hai.

aur phir bhee, jab main isake baare mein sochate hain, main 19 par bil gets ko kah raha jab tak vah ek kampanee shuroo karane ke lie snaatak kee upaadhi praapt hai ki vah intajaar karana chaahie kalpana nahin kar sakate. unhonne kaha ki mujhe kho jaana bataaya gaya tha. aur main eemaanadaaree se daava kiya ja sakata tha ki vah apane futurai-- ko nukasaan pahunchaane kee gaee thee ki vah maikro kampyootar kraanti ke graund jeero par kaam karane se bhee vah hota hai, to vah tha haarvard mein vaapas kakshaen le ja raha se kam seekh raha tha? nahin, shaayad nahin.

aur haan, jabaki yah shaayad sach hai ki aap apane khud ke shuroo karane se pahale ek do saal ke lie ek maujooda kampanee ke lie kaam karane ke lie ja raha dvaara kuchh keematee cheejen seekhana hoga, aap ek ya do baat bhee us samay ke dauraan apanee khud kee kampanee chal seekhana chaahate hain.

kisee aur ke lie kaam karane ke lie jaane ke baare mein salaah 19 saal puraane bil gets se ek bhee thanda svaagat mil jaega. isalie mainne kolej khatm karane vaala hoon, to do saal ke lie ek aur kampanee ke lie kaam karate jao, aur phir main apane khud ke shuroo kar sakate hain? main intajaar karane ke lie jab tak main 23 hoon hai? yahee kaaran hai ki chaar saal hai. yah mere jeevan ke bees se adhik pratishat itanee door hai. isake alaava chaar saal mein yah alteyar ke lie ek buniyaadee dubhaashiya lekhan paisa banaane ke lie raasta bahut der ho jaegee.

aur vah sahee hoga. eppal dviteey sirph do saal baad shuroo kiya gaya tha. vaastav mein, yadi vidheyak kolej samaapt ho gaya tha aur jaisa ki ham sujhaav de rahe hain ek aur kampanee ke lie kaam karane ke lie chala gaya hai, vah achchhee tarah se eppal ke lie kaam karane ke lie chala gaya ho sakata. aur us samay shaayad ham sabhee ke lie behatar hota hai, yah usake lie behatar nahin hota.

to, jabaki main apane jimmedaar salaah kolej khatm aur phir ek staartap shuroo karane se pahale kuchh samay ke lie kaam karane ke lie jaane se khada hai, main ise un cheejon ko puraane yuva bataane mein se ek hai maanata hai, lekin sunane ke lie unhen ummeed nahin hai. ham kahate hain ki is tarah kee baat mukhy roop se isalie ham daava kar sakate hain to ham aapako chetaavanee dee thee. aisa mat kaho main tumhen aagaah nahin kiya tha.

ANUBHAV

anubhav

ek any kaaran unake jaldee bisavaan dasha mein logon startups shuroo nahin karate hain ki unhen lagata hai ve paryaapt anubhav nahin hai. jyaadaatar niveshakon ko ek hee lag raha hai.

mujhe lagata hai ki shabd "anubhav" jab main kolej mein tha kee ek bahut sunavaee yaad hai. kya log vaastav mein yah matalab hai? jaahir hai yah anubhav hee hai ki moolyavaan hai nahin hai, lekin kuchh ise apane mastishk mein parivartan. aapake paas karane ke baad kya aapake mastishk ke baare mein alag hai "anubhav," aur aap hain ki badalaav tejee se aisa kar sakate hain?

ab main is par kuchh deta hai, aur main aapako bata sakata hai kya yaad aa rahee hai, jab log anubhav kee kamee ke lie jaata hai. mainne kaha tha ki har staartap teen cheejon kee jaroorat hai: achchhe logon ke saath shuroo karane ke lie, kuchh upayogakartaon ko chaahate hain banaane ke lie, aur bahut jyaada paise kharch karane ke lie nahin. yah madhy ek tum galat ho jab aap anubhavaheen ho raha hai. vahaan paryaapt takaneekee kaushal ke saath undairgrads ke bahut achchha sophtaveyar likhane ke lie kar rahe hain, aur vishesh roop se undairgrads paisa barbaad hone ka khatara nahin hain. agar ve kuchh galat ho, yah aamataur par nahin saakaar ve kuchh log chaahate hain banaane ke lie hai.

yah vishesh roop se yuva ka girata nahin hai. yah aam sabhee umr ke staartap sansthaapakon cheejon koee nahin chaahata hai ka nirmaan karane ke lie hai.

saubhaagy se, is dosh ko theek karane ke lie aasaan hona chaahie. agar undairgrads sab bura prograamar the, samasya ek bahut kathin hoga. yah kaaryakram karane ke lie kaise jaanane ke lie saal lag sakate hain. lekin mujhe nahin lagata ki yah kaise cheejon ko log chaahate hain banaane ke lie seekhane ke lie saal lag jaate hain. jaagana: meree parikalpana hai ki aap sabhee ke lie hai sir kee taraph ek prakaar ka jahaaz haikars hai aur unhen bataana hai. upayogakartaon ko kya jaroorat ke baare mein ek praathamikataon siddhaanton ko banaane yahaan mat baitho. kuchh upayogakartaon ko khojane ke lie jao aur ve kya jaroorat hai dekhate hain.

sabase saphal startups bahut vishisht kuchh karate hain, lekin ek samasya logon ko pahale se hee pata hai ki ve raashi ka samaadhaan na keval.

bada parivartan aapake dimaag mein hai ki "anubhav" ka kaaran banata hai seekhane kee hai ki aap logon kee samasyaon ko hal karane kee jaroorat hai. ek baar jab aap samajh hai ki, aap agale kadam hai, jo pata lagaana hai ki kya un samasyaon kar rahe hain karane ke lie jaldee se agrim. aur kaha ki kuchh prayaas, kyonki jis tarah se sophtaveyar vaastav mein istemaal kiya jaata hai, vishesh roop se log hain, jo isake lie sabase adhik bhugataan se leta hai, tum sab kya ummeed kar sakate hain nahin hai. udaaharan ke lie, paavarapoint ke ghoshit uddeshy ke vichaaron ko prastut karane ke lie hai. isaka asalee bhoomika saarvajanik bolane ke logon ke dar ko door karane ke lie hai. yah tum kuchh bhee nahin ke baare mein ek prabhaavashaalee dikhane baat de detee hai, aur yah darshakon ke bajaay ek ujjval ek tum par talaash kee, ek andhere kamare slaid dekhane mein baithane ke lie kaaran banata hai.

is tarah kee baat kisee ko baahar vahaan dekhane ke lie hai. kunjee it-- ka ehasaas karane ke lie hai ki ek staartap ke lie ek vichaar hone ke ek varg pariyojana ke lie ek vichaar hone kee tarah nahin hai dekhane ke lie pata karane ke lie hai. ek staartap mein lakshy sophtaveyar ka ek achchha tukada likhane ke lie nahin hai. yah kuchh log chaahate hain banaane ke lie hai. aur agar aap usairs-- haiking ke baare mein bhool jaate hain, aur sirph un par lag ko dekhane ke lie ki kya karana hai. yah kaaphee maanasik samaayojan kiya ja sakata hai kyonki agar aap sophtaveyar skool mein likhane ke kisee bhee upayogakartaon hai kam.

ek rubik hai ghan se pahale kuchh kadam hal hai, yah abhee bhee ek gadabad kee tarah lag raha hai. mujhe lagata hai ki undairgrads jisaka dimaag mein ek aisee hee sthiti mein hain kee ek bahut kuchh kar rahe hain: ve keval kuchh hee kadam saphal startups shuroo karane ke lie, agar ve chaahate the saksham hone se door kar rahe hain, lekin ve yah ehasaas nahin hai. ve kaaphee takaneekee kaushal se adhik hai. ve abhee tak ehasaas nahin hai ki jis tarah se dhan paida karane ke lie upayogakartaon kya chaahate hain banaane ke lie hai, aur hai ki niyokta hain sirph un jisamen jokhim jama hai ke lie parade ke peechhe.

aap yuva aur chatur hain, to aap un donon mein se kisee kee jaroorat nahin hai. tumhen pata hai, tumhen bataane ke lie upayogakartaon kya chaahate hain kisee aur kee jaroorat nahin kyonki aap ise apane aap ko baahar aankada kar sakate hain. aur agar aap jokhim pool karane ke lie, kyonki yuva ho, aur adhik jokhim lena chaahie nahin karana chaahatee.

SNAATAK SKOOL

snaatak skool

main hosh mein yah sab pata hee nahin chala, jab main aanshik roop se chollaigai-- kyonki main seedhe chala gaya snaatak vidyaalay ke lie se snaatak kiya gaya tha. snaatak skool mein ek bahut achchha sauda ho sakata hai, bhale hee aap ek staartap shuroo karane ke lie ek din ka lagata hai. aap ek shuroo kar sakate hain jab aap kar rahe hain, ya yahaan tak ​​ki ke maadhyam se rassa bhaag tarah kheench, yaahoo aur googal ke sansthaapakon kee tarah.

kyonki aap smaart logon kee ek bahut kuchh ke saath ek saath ekatr kar rahe hain snaatak skool, startups ke lie ek achchha laanch paid bana deta hai, aur aap samay ka bada hissa ek chhaatr ya korporet karmachaaree kee tulana mein apanee khud kee pariyojanaon par kaam karana hai. jab tak aap ek kaaphee sahishnu salaahakaar ke roop mein, aap ise ek kampanee mein badal se pahale ek vichaar vikaasasheel apana samay le sakate hain. devid filo aur jeree yaang faravaree 1994 mein yaahoo nirdeshika shuroo kar diya aur ant tak ek laakh hit ek din mein ho rahe the, lekin ve vaastav mein maarch 1995 tak snaatak skool se baahar chhod deta hai aur shuroo nahin kiya hai ek kampanee.

tum bhee pahale staartap kee koshish kar sakate hain, aur agar yah kaam nahin karata hai, to snaatak skool ke paas jao. jab startups taink ve aam taur par yah kaaphee tejee se karate hain. ek saal ke bheetar aap agar aap apana samay barbaad kar rahe hain pata chal jaega.

agar yah viphal rahata hai, ki hai. yadi yah saphal hota hai, to aap snaatak skool mein deree ke lie thodee der ho sakatee hai. lekin agar aap ek adhik sukhad jeevan ek baar vahaan aap ek niyamit snaatak chhaatr vajeepha ke mukaabale hoga.

MAIN GRAAHAK HAI

main graahak hai

yahaan tak ​​ki bade niyoktaon atyadhik yuva haikar jo kampaniyon ke shuroo ke baare mein soch rahe hain, to kyon adhik aisa nahin karate hain? kyon undairgrads to roodhivaadee hain? mujhe lagata hai ki kyonki ve sansthaanon mein itana samay bitaaya hai yah baat hai.

har kisee ke jeevan ke pahale bees saal se ek sansthaan se doosare karane ke lie pahunchaaya ja raha hai ke hote hain. tumhen shaayad maadhyamik vidyaalayon aap ke paas gaya ke baare mein jyaada vikalp nahin tha. aur haee skool ke baad yah shaayad samajh mein aa gaya tha ki aap kolej jaane vaale the. aap ke beech chayan karane ke lie kuchh alag kolejon tha ho sakata hai, lekin ve shaayad bahut samaan the. to is baat se aap bees saal ke lie ek metro lain par savaaree kar raha hai, aur agale padaav ke lie ek naukaree lagatee hai.

asal mein kolej jahaan lain samaapt hota hai. alpagyata, ek kampanee ke lie kaam karane ke lie ja rahe sansthaanon kee ek shrrnkhala mein bas agale tarah mahasoos kar sakate hain, lekin neeche, sab kuchh alag hai. skool ke ant apane jeevan, is mudde par jahaan aap net nirmaata ke lie net upabhokta se jaana ka aadhaar hai.

any bada badalaav yah hai ki ab, aap sanchaalan kar rahe hai. aap kaheen bhee tum chaahate ho sakata hai. isalie ise vaapas khade hain aur samajhane par kya ho raha hai, ke bajaay sirph difolt baat kar rahee laayak ho sakata hai.

sabhee kolej ke maadhyam se, aur shaayad lambe samay se pahale, sabase undairgrads niyoktaon kya chaahate hain ke baare mein soch raha hai. lekin kya vaastav mein maayane rakhatee hai jo graahakon, chaahate hain, kyonki ve jo niyoktaon paisa aap bhugataan karane ke lie de rahe hain.

isalie niyoktaon kya chaahate hain ke baare mein soch karane ke bajaay, aap shaayad behatar kar rahe hain upayogakartaon kya chaahate hain ke baare mein seedhe soch rahee hai. had vahaan donon ke beech koee antar nahin hai, tum bhee apane laabh ke lie upayog karen ki agar aap apanee khud kee ek kampanee shuroo kar sakate hain. udaaharan ke lie, vinamr chonformists jaisee badee kampaniyon. lekin yah keval apane bignaiss ke ek viroopan saakshy hai, na ki kuchh graahakon kee jaroorat hai.

JOKHIM

jokhim

jokhim aur inaam hamesha aanupaatik hain. udaaharan ke lie, sheyaron baand kee tulana mein jokhim bharee hain, aur samay ke saath hamesha adhik se adhik ritarn diya hai. to kyon kisee baand mein nivesh karata hai? pakad hai ki muhaavara hai "samay ke saath." stoks tees varshon mein adhik se adhik ritarn utpann hoga, lekin ve varsh se varsh ke mooly kho sakata hai. to kya aap mein nivesh karana chaahie ki kaise jaldee hee aap paise kee jaroorat par nirbhar karata hai. tum javaan ho, to aap riskiaist nivesh aap pa sakate hain lena chaahie.

nivesh ke baare mein sabhee is baat se bahut saiddhaantik lag sakata hai. adhikaansh undairgrads shaayad parisampattiyon kee tulana mein adhik rn hai. ve mahasoos kar sakate hain ve nivesh karane ke lie kuchh bhee nahin hai. lekin yah sach nahin hai: ve nivesh karane ke lie unake paas samay hai, aur jokhim ke baare mein ek hee niyam vahaan laagoo hota hai. aapaka jaldee bisavaan dasha bilkul samay paagal kairiyar jokhim lene ke lie kar rahe hain.

kaaran jokhim hamesha ki baajaar kee taakaten yah to sunishchit hai puraskrt karane ke lie aanupaatik hai. log sthirata ke lie atirikt bhugataan karana hoga. to agar aap baand khareedane ke lie, ya ek bada chompany-- yah aap kharch karane ja raha hai ke lie kaam karane ke lie ja raha dvaara dvaara stability-- chunate hain.

jokhim bharee kairiyar chaal ausat par behatar bhugataan karate hain, unake lie kam maang hai kyonki vahaan. ek staartap shuroo kee tarah charam vikalp itana bhayaavah hai ki jyaadaatar logon ko bhee koshish nahin kar rahe hain. to aap ke roop mein jyaada pratispardha aap ummeed daanv par puraskaar par vichaar ho sakata hai ke roop mein hone ant nahin hai.

ganit kroor hai. jabaki shaayad 10 mein se 9 startups viphal, ek hai ki saphal hota hai sansthaapakon mein 10 se adhik baar kya ve ek saadhaaran naukaree mein bana diya jaega bhugataan karega. [3] yah samajh mein aata hai jisamen startups behatar vetan hai "ausat par."

use yaad rakho. aap ek staartap shuroo karate hain, to aap shaayad asaphal hoon. adhikaansh startups asaphal. yah vyaapaar kee prakrti hai. lekin yah jarooree nahin ki ek galatee kuchh mein asaphal rahane, agar aap jokhim bardaasht kar sakate hain ke ek 90% mauka hai ki koshish karane ke lie nahin hai. 40 mein asaphal, aap ek parivaar ka samarthan karane ke lie hai, to gambheer ho sakata hai. lekin agar aap 22 mein viphal rahate hain, to kya hua? aap sahee kolej ke baahar aur yah taink ek staartap shuroo karane kee koshish karate hain, to aap ant 23 tod diya aur ek bahut chaalaak par karenge. jo, agar aap isake baare mein sochate hain, mote taur par kya aap ek snaatak kaaryakram se paane kee ummeed hai.

yahaan tak ​​ki agar apane staartap taink karata hai, aap niyoktaon ke saath apanee sambhaavanaon ko nukasaan nahin hoga. sunishchit karane ke lie main kuchh dost hain jo badee kampaniyon ke lie kaam poochha. main yaahoo, googal, amezan, sisko aur maikrosopht par prabandhakon se kaha ki ve kis tarah ke baare mein do ummeedavaaron, donon ko 24 mahasoos karata hoon, baraabar kee kshamata ke saath, ek hai jo ek staartap ki madahosh shuroo karane kee koshish kee thee, aur ek any jo do saal bitaaya tha kolej ke baad ek badee kampanee mein ek devalapar ke roop mein kaam kar rahe hain. har ek javaab mein kaha ki ve aadamee hai jo apanee khud kee kampanee shuroo karane ke lie koshish kee thee pasand karoongee. zod nazaim, jo yaahoo mein injeeniyaring ke prabhaar mein hai, ne kaha:

main vaastav mein viphal staartap ke saath aadamee par aur adhik mooly daal diya. aur tum mujhe uddhrt kar sakate hain!
isalie yah ab aapake paas hai. yaahoo dvaara kaam par rakha jaana chaahate hain? apanee khud kee kampanee shuroo.

OPEN KEJ

opan kej

donon niyoktaon aur niveshakon ke saath, satta ke santulan ko dheere-dheere yuva kee or ja raha hai. aur phir bhee ve pichhale ise mahasoos karane lagate hain. keval sabase mahatvaakaankshee undairgrads bhee unakee khud kee kampanee shuroo jab ve snaatak par vichaar karen. adhikaansh bas ek naukaree paane ke lie chaahate hain.

shaayad is roop mein yah hona chaahie hai. ho sakata hai agar ek staartap shuroo karane ke vichaar dara deta hai, to aap avachanabaddh baahar philtar. lekin main philtar ek chhote se bahut uchch set hai sandeh hai. mujhe lagata hai ki vahaan log hain, jo ho sakata hai, agar ve koshish kee, saphal startups shuroo, aur jo bajaay khud ko badee kampaniyon ke sevan nalikaon mein bah jae rahe hain.

kya aapane kabhee gaur kiya hai ki jab jaanavaron ke pinjaron ke baahar jaane ke lie kar rahe hain, ve hamesha pahale ki daravaaja khula par ehasaas nahin hai? aksar ve unhen baahar nikalane ke lie ek chhadee ke saath pokaid kiya jaana hai. kuchh isee tarah blog ke saath hua. log kar sakata hai 1995 mein onalain prakaashit kiya gaya hai, aur abhee tak bloging hee vaastav mein pichhale kuchh varshon mein le liya hai. 1995 mein ham keval peshevar lekhakon ko apane vichaaron ko prakaashit karane ke hakadaar the socha tha, aur baakee hai ki kisee ko bhee jo kiya ek sanakee tha. ab onalain prakaashan itana lokapriy hai ki har kisee ko yah karana hai, yahaan tak ​​ki print patrakaaron chaahata banata ja raha hai. lekin bloging nahin kisee bhee takaneekee navaachaar kee vajah se haal hee mein le liya hai; yah sirph aath saal har kisee ko mahasoos karane ke lie pinjare khula tha le liya.

mujhe lagata hai ki sabase undairgrads abhee tak pata nahin hai ki aarthik pinjare khula hai. bahut saare log apane maata-pita se kaha gaya hai ki saphalata ke lie maarg ek achchha kaam mil raha hai. yah sach tha jab unake maata pita kolej mein the, lekin ab yah kam sach hai. saphalata ke lie maarg moolyavaan kuchh ka nirmaan hota hai, aur aap ek maujooda kampanee ke lie kaam karane ke lie kya karana hai ki nahin hai. darasal, aap behatar aksar kar sakate hain yadi aap nahin kar rahe hain.

jab main undairgrads karane ke lie baat karate hain, kya mujhe unake baare mein sabase adhik aashchary hai ki kaise ve kar rahe hain roodhivaadee hai. raajaneetik roop se nahin, bilkul. mera matalab hai ki ve jokhim lene ke lie chaahata hoon lagata nahin hai. yah ek galatee hai kyonki yuva ho, aur adhik jokhim le ja sakate hain.

NIVESHAK

niveshak

ek kampanee shuroo sirph haikars niyoktaon ke lie aur adhik shakti rishtedaar dena nahin hai kee badhatee ghatiyaapan. yah bhee unhen niveshakon ke lie aur adhik shakti rishtedaar deta hai.

kulapatiyon ke beech paaramparik gyaan haikars apanee kampaniyon ko chalaane ke lie anumati nahin dee jaanee chaahie. sansthaapakon unake maalikon ke roop mein emabeee ko sveekaar karane kee apeksha kee jaatee hai, aur khud mukhy takaneekee adhikaaree jaise kuchh sheershak par le lo. aise maamalon mein jahaan yah ek achchha vichaar ho sakata hai. lekin mujhe lagata hai ki sansthaapakon mein tejee se niyantran ke maamale mein vaapas push karane ke lie hai, kyonki ve bas ke roop mein jyaada ke roop mein ve karate the niveshakon ko paise kee jaroorat nahin kar sakenge.

startups ek apekshaakrt naee ghatana hai. pheyarachaild semeekandaktar pahale kulapati samarthit staartap maana jaata hai, aur ve 1959 mein sthaapit kiya gaya tha, kam se kam pachaas saal pahale. saamaajik parivartan ke samay ke paimaane par maapa jaata hai, kya ab ham poorv beeta hai. isalie ham nahin maan lena chaahie jis tarah se startups ab kaam jis tarah se ve kaam karane ke lie kiya hai.

pheyarachaild bahut saara paisa aarambh karane kee jaroorat hai. ve vaastavik kaarakhaanon ka nirmaan kiya tha. ek veb aadhaarit staartap ke lie udyam vitt poshan ke pahale daur aaj par kya kharch ho jaata hai? adhik paise sophtaveyar tejee se likha nahin mil sakata, yah suvidhaon ke lie kee jaroorat nahin hai, kyonki un logon ko ab kaaphee sasta ho sakata hai; saare paise vaastav mein aap khareed sakate hain bikree aur vipanan hai. ek bikree bal laayak kuchh hai, main maanata hoon hai. lekin vipanan tejee se apraasangik hai. intaranet par, kuchh bhee sahee maayane mein achchha munh ke vachan ke dvaara phail jaega.

investars shakti paise se aata hai. startups kam paise kee jaroorat hai, niveshakon ko un par kam kee shakti hai. isalie bhavishy ke sansthaapakon mein nae mukhy kaaryakaaree adhikaariyon ko sveekaar karane ke lie yadi ve unhen nahin karana chaahatee nahin ho sakata hai. kulapatiyon laat maar raha hai aur is sadak ke neeche chilla ghaseeta ja hoga, lekin kaee cheejon kee tarah logon ko laat aur kee or, yah vaastav mein unake lie achchha ho sakata hai chilla ghaseeta jaana hai.

googal jis tarah se cheejen ja rahe hain ka ek sanket hai. dhan kee ek shart ke roop mein, apane niveshakon ko ve kisee puraane aur mukhy kaaryakaaree adhikaaree ke roop mein anubhavee kiraaya jor diya. lekin main kya suna hai se sansthaapakon mein bas mein de aur le jo koee bhee kulapatiyon chaahata tha nahin tha. ve ek poore varsh ke lie der ho rahee hai, aur jab ve ant mein ek seeeeo le gae the, ve kampyootar vigyaan mein peeechadee kee digree ke saath ek purush chuna hai.

yah mujhe lagata hai maano sansthaapakon mein abhee bhee kampanee mein sabase shaktishaalee log hain, aur googal ke pradarshan ko dekhate hue unake yuva aur anubhavaheenata unhen chot lagee hai prateet nahin hota hai. darasal, mujhe sandeh hai googal kee tulana mein behatar ve hota hai, to sansthaapakon kulapatiyon diya tha ki ve kya chaahate the, jab ve yah chaahate the, aur kuchh emabeee ke roop mein jald hee ve dhan ke apane pahale daur hai ke roop mein le jaane ke lie kiya gaya hai.

main daava nahin kar raha hoon vyaapaar logon ke kulapatiyon dvaara sthaapit koee mooly nahin hai. nishchit roop se ve logon kee hai. lekin ve sansthaapakon maalikon banane ke lie, jo hai, jo ki sheershak seeeeo ka matalab jaroorat nahin hai. meree bhavishyavaanee hai ki bhavishy mein adhikaariyon ke kulapatiyon dvaara sthaapit tejee se mukhy kaaryakaaree adhikaariyon choos bajaay hoga. sansthaapakon injeeniyaring seedhe chala jaega, aur seeoo ke maadhyam se kampanee ke baakee.

TREND

trend

main startups keval gati dega khareedane badee kampaniyon kee pravrtti lagata hai. sabase badee shesh baadhaon mein se ek gaurav hai. jyaadaatar kampaniyon, kam se kam anajaane mein, lagata hai ki ve ghar mein saamaan ko vikasit karane mein saksham hona chaahie, aur startups khareedane kee viphalata kee ek sveekaarokti kuchh had tak hai. aur haan, ke roop mein logon ko aam taur par viphalata ke pravesh ke saath karate hain, ve ise band ke roop mein lambe samay ke lie daal diya. yahee kaaran hai ki adhigrahan ke lie bahut mahanga hota hai jab yah antatah banaata hai.

kya kampaniyon ko kya karana chaahie baahar jaana hai aur jab ve javaan ho isase pahale ki kulapatiyon unhen kuchh hai ki praapt karane ke lie laakhon kee laagat saikadon mein phoola hai startups kee khoj hai. kya kulapatiyon ko jodane kee jyaadaatar adhigrahan vaise bhee jaroorat nahin hai.

kyon achquirairs kampaniyon ve laakhon logon ke saikadon ke lie khareedane ke lie ja rahe hain kee bhavishyavaanee, aur unhen ek dasaven ya us ke beesaveen ke lie jaldee hadapane kee koshish kyon nahin karate? kyonki ve pahale se vijetaon kee bhavishyavaanee nahin kar sakate? ve keval ke roop mein jyaada beesaveen bhugataan kar rahe hain, ve hee roop mein achchhee tarah beesaveen bhavishyavaanee karane ke lie kiya hai. nishchit roop se ve ki prabandhan kar sakate hain.

mujhe lagata hai ki kampaniyon ko takaneek haasil dheere-dheere pahale charan startups ke baad jaane ke lie seekhana hoga. ve aavashyak roop se unhen ekamusht khareed nahin hoga. samaadhaan nivesh aur adhigrahan ke kuchh sankar ho sakata hai: udaaharan ke lie, kampanee ka ek hissa khareedane ke lie aur baad mein baakee khareedane ke lie ek vikalp milata hai.

jab kampaniyon startups khareedate hain, ve prabhaavee dhang se bhartee aur utpaad vikaas fusing rahe hain. aur mujhe lagata hai ki, alag se do kar kee tulana mein adhik kushal hai kyonki aap hamesha jo log vaastav mein kya ve par kaam kar rahe karane ke lie pratibaddh hain milata hai.

isake alaava is vidhi devalapars jo pahale se hee achchhee tarah se ek saath kaam karane kee teemon arjit karata hai. un donon ke beech kisee bhee sangharsh ke ek staartap chalaane ka bahut garm lohe ke tahat baahar istree kiya gaya hai. samay adhigrahan karane ke lie unhen ho jaata hai, ve ek doosare ke vaaky khatm kar rahe hain. yahee kaaran hai ki sophtaveyar mein moolyavaan hai, kyonki bahut se keede alag alag logon ke kod ke beech kee seemaon par hote hain.

UTPAAD VIKAAS

utpaad vikaas

startups khareedana bhee badee kampaniyon peedit ek aur samasya ka hal: ve utpaad vikaas nahin kar sakate. badee kampaniyon ke maujooda utpaadon mein se paise nikaalane mein achchha hai, lekin nae logon ko banaane mein kharaab kar rahe hain.

kyoon kar? kyonki is startups ke kishamish hai yah vistaar se is ghatana ka adhyayan karane ke laayak hai.

ke saath shuroo karane ke lie, sabase badee kampaniyon kee raksha ke lie maidaan mein kisee tarah ka hai, aur yah unake vikaas phaisalon taana jaata hai. udaaharan ke lie, veb aadhaarit anuprayogon ab garam kar rahe hain, lekin maikrosopht ke bheetar vahaan, unake baare mein duvidha kee ek bahut kuchh hona chaahie kyonki veb aadhaarit sophtaveyar ke vichaar deskatop ka khatara hai. to kisee bhee veb aadhaarit anuprayog hai ki maikrosopht ke saath samaapt hota hai, shaayad, hotamel kee tarah, kuchh kampanee ke baahar vikasit kiya jaega.

ek any kaaran badee kampaniyon ke lie nae utpaadon ke vikaas par bura kar rahe hain (jab tak ve seeeeo hona hota hai) hai ki badee kampaniyon mein jyaada shakti hai, jo logon ko nahin jaate hain kee tarah hai. vighatanakaaree praudyogikiyon vighatanakaaree logon dvaara vikasit kar rahe hain. aur ve ya to badee kampanee ke lie kaam nahin karate hain, ya haan-purushon dvaara outmanaiuvairaid kiya gaya hai aur apekshaakrt kam prabhaav hai.

big kampaniyon ko bhee, kyonki ve aam taur par keval ek baat se ek ka nirmaan kho dete hain. aap keval ek veb brauzar hai, to aap kuchh bhee vaastav mein isake saath jokhim bhara nahin kar sakate. das alag startups ke das alag veb brauzar dijain aur aap sabase achchha le, to aap shaayad kuchh behatar mil jaega.

is samasya ke aur adhik saamaany sanskaran kampaniyon ke lie bhee kaee nae vichaaron un sab ko pata lagaane ke lie dekhate hain ki hai. vahaan 500 startups ab theek hai jo lagata hai ki ve kuchh maikrosopht khareed sakata hai kar rahe hain ho sakata hai. yahaan tak ​​ki maikrosopht shaayad ghar mein 500 vikaas pariyojanaon ka prabandhan nahin kar saka.

badee kampaniyon ke bhee logon ko sahee tareeke se bhugataan nahin karate. ek badee kampanee mein ek naya utpaad vikasit log lagabhag ek hee hai ki kya yah saphal ya viphal bhugataan milata hai. ek staartap par log ameer paane ke lie agar is utpaad ko saphal ummeed hai, aur agar yah viphal rahata hai kuchh bhee nahin milata hai. [2] isalie svaabhaavik roop se staartap par logon ko kathin ek bahut kaam karate hain.

badee kampaniyon ke maatr bignaiss ek baadha hai. startups mein, devalapars aksar upayogakartaon ke lie seedhe baat karane ke lie majaboor kar rahe hain, chaahe ve chaahate hain ya nahin, kyonki vahaan koee aur nahin bikree aur samarthan karana hai. yah dardanaak kee bikree kar rahee hai, lekin aap padh kya ve phokas samoohon mein kaha ki logon kee tulana mein kuchh bechane kee koshish kar raha se bhee bahut kuchh seekhate hain.

aur phir beshak, badee kampaniyon ke kharaab utpaad vikaas par hai kyonki ve sab kuchh par bura kar rahe hain. sab kuchh chhote logon kee tulana mein badee kampaniyon mein dheemee hota hai, aur utpaad vikaas ke lie kuchh tej ho gaya hai vah yah hai ki aap kuchh achchha paane ke lie punaraavrttiyon ka ek bahut maadhyam se jaana hai kyonki.

BAAZAAR DAR

baazaar dar

main ek baar daava kiya hai ki nard maadhyamik vidyaalay mein alokapriy mukhy roop se, kyonki ve behatar cheejen lokapriy hone mein adhik se kaam poornakaalik karana pada the. kuchh ne kaha main sirph logon ko ve kya sunana chaahate the bata raha tha. khair, main ab kya karana hai ki ek shaanadaar tareeka mein ke baare mein hoon: mujhe lagata hai ki snaatak se isaka sahee moolyaankan nahin kar rahe hain.

ya jyaada theek hai, main kuchh 20 varsh ke bachchon ke mooly mein vishaal prasaar ka ehasaas lagata hai. kuchh, yah sach hai, bahut hee saksham nahin hain. lekin any sabhee lekin 30 varsh ke bachchon ke ek mutthee bhar se adhik saksham hain. [1]

ab tak samasya hamesha raha hai ki yah mushkil hai ke lie unhen baahar le karane ke lie. duniya mein har kulapati, agar ve samay mein vaapas ja sakate hain, maikrosopht mein nivesh karane kee koshish karenge. lekin jo tab hota hai? kitane samajh mein aa gaya hai ki is vishesh 19 saal puraane bil gets tha?

isakee vajah yah (ka) ve tejee se badalane ke lie, (kh) un donon ke beech bahut adhik antar hai, aur (ga) ve vyaktigat roop se asangat rahe yuva nyaay karane ke lie mushkil hai. yahee kaaran hai ki pichhale ek ek badee samasya hai. jab tum javaan ho, tum kabhee kabhee kahate hain aur bekaar kee baaten bhee jab aap smaart ho. to agar elgorithm log hain, jo bekaar kee baaten kahate hain, ke roop mein kaee niveshakon aur niyoktaon anajaane baahar philtar karane ke lie hai, to aap jhoothee sakaaraatmak ka ek bahut kuchh paane ke lie ja rahe hain.

adhikaansh sangathanon jo logon ko bhaade par sahee kolej ke baahar 22 varsh ke bachchon ko, jo ki uchch nahin hai ke ausat mooly ke hee jaanate hain. aur to beesaveen sadee ke adhikaansh ke lie vichaar hai ki har kisee ko kuchh pravesh star ke kaam mein ek prashikshu ke roop mein shuroo kiya tha. sangathanon ka ehasaas hua aane vaalee dhaara mein parivartan ka ek bahut kuchh tha, lekin sanchaalit karane kee bajaay yah hai ki ve ise dabaane ke lie, vishvaas hai ki yah achchha tha yahaan tak ​​ki sabase honahaar bachchon ko neeche se shuroo karane ke lie jaatee thee socha tha, isalie ve nahin mila sir badhakar.

sabase adhik utpaadak yuva logon ko hamesha kee tarah, bade sangathanon dvaara isaka sahee moolyaankan nahin kiya jaega kyonki yuva koee pradarshan ko maapane ke lie abhee tak hai, aur unakee kshamata mein anumaan lagaane mein kisee bhee truti matalab kee or jaate hain jaega.

ek vishesh roop se utpaadak 22 varsheey kya karana hai? ek baat aap kar sakate hain seedhe upayogakartaon ke lie, sangathanon ke sir par jaana hai. kisee bhee kampanee hai ki aap kaam deta hai, aarthik roop se graahak ke lie ek proksee ke roop mein kaary kar raha hai. dar hai jis par ve tumhen mooly (haalaanki ve jaanaboojhakar yah ehasaas nahin ho sakata) upayogakarta ke lie apane mooly ke anumaan karane ka prayaas hai. lekin vahaan unake nirnay apeel karane ke lie ek raasta hai. yadi aap chaahate hain, aap un se seedhe mahatvapoorn ho karane ke lie apanee khud kee kampanee shuroo se vikalp chun sakate hain.

baajaar mein ek bahut adhik kisee bhee niyokta se samajhadaar hai. aur yah pooree tarah se gair bhedabhaavapoorn hai. intaranet par, koee nahin jaanata ki aap ek kutte kar rahe hain. aur baat karane ke lie adhik hai, koee nahin jaanata ki aap kar rahe hain 22. sabhee upayogakartaon ke baare mein paravaah hai ki aapakee sait ya sophtaveyar unhen deta hai ki ve kya chaahate hain. ve paravaah nahin karate hain to isake peechhe ek vyakti uchch vidyaalay ke bachche hai.

kya tum sach mein utpaadak hain, yahee kaaran hai ki niyoktaon aap ke lie baajaar dar ka bhugataan nahin karana? kyon ek badee kampanee ke lie ek saadhaaran karmachaaree ke roop mein kaam se jaana hai, jab aap ek staartap shuroo karane aur unhen ise khareedane ke lie aap ko paane ke lie kar sakata hai?

jyaadaatar log shabd suna hai "staartap," ve prasiddh logon ki janata ke lie chale gae hain ke baare mein soch. lekin sabase startups ki saphal hone ke lie khareeda ho rahee dvaara ise karate hain. aur aam taur par adhigrahan sirph takaneek hai, lekin jo log ise ke roop mein achchhee tarah se banaaya nahin chaahata hai.

aksar badee kampaniyon startups ko khareedane se pahale ve laabhadaayak ho. jaahir hai is tarah ke maamalon mein ve raajasv ke baad nahin ho. kya ve chaahate hain ki teem ke vikaas aur sophtaveyar ve ab tak ka nirmaan kiya hai. ek staartap mein 2 ya 3 laakh chhah maheene ke lie khareeda jaata hai, yah ek adhigrahan se ek kaam par rakhane ke bonas kee vaastav mein adhik hai.

mujhe lagata hai ki is tarah kee baat ko adhik se adhik kuchh nahin hoga, aur yah ki yah sabhee ke lie behatar hoga. yah spasht roop se log hain, jo staartap shuroo karane ke lie behatar hai, kyonki ve paise ka ek bada hissa saamane chup ho jao. lekin mujhe lagata hai ki yah bhee achquirairs ke lie behatar hoga. badee kampaniyon mein kendreey samasya hai, aur isaka mukhy kaaran ve itana kam chhotee kampaniyon kee tulana mein utpaadak ho, pratyek vyakti ke kaam ka moolyaankan kee kathinaee hai. laarva startups unhen khareedane ke lie hai ki samasya ka hal: adhigrahan devalapars tak bhugataan nahin karata hai khud ko saabit kiya hai. achquirairs nakaaraatmak paksh par sanrakshit kar rahe hain, lekin abhee bhee ulta ke sabase milata hai.

KIRAE PAR LENA APRACHALIT HAI

intaranet par teen badee shaktiyon ab yaahoo, googal, maikrosopht aur kar rahe hain. unake sansthaapakon kee ausat aayu: 24. to yah bahut achchhee tarah se sthaapit hai ki ab snaatak chhaatron saphal kampaniyon mein shuroo kar sakate hain. aur snaatak chhaatron ko yah kar sakate hain, to kyon nahin undairgrads?

praudyogikee ke kshetr mein baakee sab kee tarah, ek staartap shuroo karane kee laagat naatakeey roop se kamee aaee hai. ab yah itanee kam hai ki yah shor mein gaayab ho gaya hai. ek veb aadhaarit staartap shuroo karane ka mukhy laagat bhojan aur kirae par lene ke lie hai. jo yah bahut adhik kharch nahin karata hai ek kampanee shuroo karane ke lie kee tulana mein kul aalasee hone ka matalab hai. tumhen shaayad, beej dhan ke das hajaar dolar par ek staartap shuroo kar sakate hain agar aap ramain par rahane ke lie taiyaar kar rahe hain.

kam yah ek kampanee shuroo karane ke lie laagat, kam aap yah karane ke lie niveshakon kee anumati kee jaroorat hai. isalie bahut se logon ko kampaniyon ko ab jo pahale kabhee nahin ho sakata shuroo karane ke lie saksham ho jaega.

sabase dilachasp sabaset unake jaldee bisavaan dasha mein un logon ke ho sakate hain. main sansthaapakon jo sab kuchh buddhi, ya oorja ko chhodakar sab kuchh chhodakar niveshakon chaahate hain ke baare mein bahut utsaahit nahin hoon. sabase honahaar samooh nae, kam seema se mukt ho, jo un logon ke lie hai sab kuchh niveshakon ke anubhav ko chhodakar chaahate hain.