Saturday, 7 May 2016

UTPAAD VIKAAS

utpaad vikaas

startups khareedana bhee badee kampaniyon peedit ek aur samasya ka hal: ve utpaad vikaas nahin kar sakate. badee kampaniyon ke maujooda utpaadon mein se paise nikaalane mein achchha hai, lekin nae logon ko banaane mein kharaab kar rahe hain.

kyoon kar? kyonki is startups ke kishamish hai yah vistaar se is ghatana ka adhyayan karane ke laayak hai.

ke saath shuroo karane ke lie, sabase badee kampaniyon kee raksha ke lie maidaan mein kisee tarah ka hai, aur yah unake vikaas phaisalon taana jaata hai. udaaharan ke lie, veb aadhaarit anuprayogon ab garam kar rahe hain, lekin maikrosopht ke bheetar vahaan, unake baare mein duvidha kee ek bahut kuchh hona chaahie kyonki veb aadhaarit sophtaveyar ke vichaar deskatop ka khatara hai. to kisee bhee veb aadhaarit anuprayog hai ki maikrosopht ke saath samaapt hota hai, shaayad, hotamel kee tarah, kuchh kampanee ke baahar vikasit kiya jaega.

ek any kaaran badee kampaniyon ke lie nae utpaadon ke vikaas par bura kar rahe hain (jab tak ve seeeeo hona hota hai) hai ki badee kampaniyon mein jyaada shakti hai, jo logon ko nahin jaate hain kee tarah hai. vighatanakaaree praudyogikiyon vighatanakaaree logon dvaara vikasit kar rahe hain. aur ve ya to badee kampanee ke lie kaam nahin karate hain, ya haan-purushon dvaara outmanaiuvairaid kiya gaya hai aur apekshaakrt kam prabhaav hai.

big kampaniyon ko bhee, kyonki ve aam taur par keval ek baat se ek ka nirmaan kho dete hain. aap keval ek veb brauzar hai, to aap kuchh bhee vaastav mein isake saath jokhim bhara nahin kar sakate. das alag startups ke das alag veb brauzar dijain aur aap sabase achchha le, to aap shaayad kuchh behatar mil jaega.

is samasya ke aur adhik saamaany sanskaran kampaniyon ke lie bhee kaee nae vichaaron un sab ko pata lagaane ke lie dekhate hain ki hai. vahaan 500 startups ab theek hai jo lagata hai ki ve kuchh maikrosopht khareed sakata hai kar rahe hain ho sakata hai. yahaan tak ​​ki maikrosopht shaayad ghar mein 500 vikaas pariyojanaon ka prabandhan nahin kar saka.

badee kampaniyon ke bhee logon ko sahee tareeke se bhugataan nahin karate. ek badee kampanee mein ek naya utpaad vikasit log lagabhag ek hee hai ki kya yah saphal ya viphal bhugataan milata hai. ek staartap par log ameer paane ke lie agar is utpaad ko saphal ummeed hai, aur agar yah viphal rahata hai kuchh bhee nahin milata hai. [2] isalie svaabhaavik roop se staartap par logon ko kathin ek bahut kaam karate hain.

badee kampaniyon ke maatr bignaiss ek baadha hai. startups mein, devalapars aksar upayogakartaon ke lie seedhe baat karane ke lie majaboor kar rahe hain, chaahe ve chaahate hain ya nahin, kyonki vahaan koee aur nahin bikree aur samarthan karana hai. yah dardanaak kee bikree kar rahee hai, lekin aap padh kya ve phokas samoohon mein kaha ki logon kee tulana mein kuchh bechane kee koshish kar raha se bhee bahut kuchh seekhate hain.

aur phir beshak, badee kampaniyon ke kharaab utpaad vikaas par hai kyonki ve sab kuchh par bura kar rahe hain. sab kuchh chhote logon kee tulana mein badee kampaniyon mein dheemee hota hai, aur utpaad vikaas ke lie kuchh tej ho gaya hai vah yah hai ki aap kuchh achchha paane ke lie punaraavrttiyon ka ek bahut maadhyam se jaana hai kyonki.

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